Configurational conditions and Sustained Competitive Advantage: A fsQCA approach

Traditional manufacturing firms in emerging markets such as China are increasingly facing the challenge of digital transformation for Sustained Competitive Advantage (SCA). Underpinned by resource orchestration theory, this study posits that organisational resources (relational and technological), capability, characteristics configurational conditions SCA. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), reveals multiple pathways – capabilities sets necessary sufficient leading to SCA a sample 206 Chinese clothing firms. Results suggest relational condition fundamentally drives SCA; small can achieve combining while portfolio technological large For organisations with higher levels global market engagement, both essential achieving This enhances understanding interdependence causal (e.g., capability) set relations outcome different considering their size level engagement.